YouTube can be a valuable tool in your social marketing campaign
As a networking tool, it allows you to reach out to a broad audience of viewers and receive instant feedback about a new video, product, or service. Among other benefits, YouTube allows you to:
- Connect with friends and followers in real time
- See what viewers are watching and the feedback they provide
- Track popular themes and videos on a daily basis
- Monitor comments so you can get to know your viewers and what they want to see
Used correctly, YouTube can greatly enhance your marketing campaign by providing you a platform to display:
- Rich snippets: While video thumbnails are less prevalent in search engines than the used to be, YouTube videos tend to pop up in most searches. Taking advantage of the click-through bonus can make a big difference in your conversions.
- SEO boosts: The more relevant and engaging the content, the more boost you will receive in rankings. As consumers spend more time searching video results and watching how-to guides, it is important to provide them something they will want to see.