Google Analytics is a great tool for increasing your search engine ranking and improving your site traffic overall.
It tracks how users interact with your site and determines the effectiveness of your digital presence. As the primary tool used by web site analysts throughout the world, Google Analytics offers three different versions to help you get the data you need. Whether you choose to utilize the free version, or the paid versions geared towards either enterprise or mobile applications, this analysis tool is vital for understanding why your site ranks the way it does.
When used in conjunction with Google AdWords, Google Analytics will track a variety of information useful to you, including lead generation, sales, file downloads, and individual page engagements. These tools provide a user-friendly interface that tailors itself to your needs, largely dependent on the information you are seeking. For example, if you would like to track page performance based on the geographical origin of visitation, you can do a detailed analysis of the information and segment the data to further understand how users are interacting with your site.
Application tags placed within the page code allows search engine bots to track a variety of details about the activity on your page. The tracking code will provide information about keywords used for searching, the source of the visit, the length of the visit, downloads accessed, and the total amount of traffic each page on your site receives. The tracking code also provides insight into visitors’ browsers and provides vital information to the Google server for a detailed analysis about search patterns.
Google Analytics is an essential tool in boosting the reach of your website and appealing to users online. If you want more information about how Google Analytics can help your business improve its digital presence, contact the experts at Salient Marketing today!