Welcome to your guide on the best practices for search engine optimization (SEO). We will be covering how you should create quality content and services.
Interesting sites will increase their recognition on their own
The best way to boost the reputation of your website and to rise in search engine rankings is to create relevant and enjoyable content. Good content will inspire visitors to share with others, which will create higher traffic on your site. Your blog posts, social media presence, email campaigns, and other content marketing tools will only be shared if the content resonates with your audience. Organic traffic is the quickest way to raise your reputation online, and the easiest way to get that traffic is through great site content.
Anticipate differences in users’ understanding of your topic and offer unique, exclusive content
The search terms that a searcher uses to find your content is largely dependent on the user. Someone well-informed about a topic may use more targeted keywords in a search, while someone with a vague understanding of the topic may use a general term. For example, a potential customer looking to get help with tax preparation may search for “taxes” and someone else might search the more specific “tax return preparation services.”
Regardless of the search term, you want your content to reflect the content for which users are searching. The Keyword Tool provided by Google AdWords is helpful in tracking what variations of your keywords and phrases are searched most often, and how new keywords can help your search reach. Google Webmaster Tools is also helpful in this endeavor, as it tracks what search queries led users to your site and which keywords were referenced most often.
Find something your site can do that no other site is offering. Whether it’s a new and intriguing take on a popular subject, a product or service that is in high demand, or simply a platform for discovering something new online, the best way to stand out is for your site to be something that people need when they can’t get it anywhere else.
SEO Best Practices
Summary
The type of site you have is unimportant in the grand scheme of things. Good content and website usability is essential for every type of website.
- Write easy-to- read text
Visitors to your website will stick around and come back for more if the content is easy to read and straightforward.
- Avoid
- Stay organized around the topic
The more organized your content, the easier it is for users to navigate and find what they are looking for. Make clear separations between topics so users can follow the natural flow of your website more quickly.
- Avoid
- Create fresh, unique content
- Avoid
- Create content primarily for your users, not search engines
- Avoid
– Keyword stuffing. While it may get you higher in the rankings on a search engine, irrelevant keywords that don’t match the content will most likely turn people away from your site.
– Having text blocks that don’t appeal to users.
– Making text easy to find for search engines but difficult for users once they reach your site.
Next, learn about writing better anchor text or click here to learn about making your site easier to navigate or here for the introduction to SEO Best Practices.
- If you need help with your SEO:
- Determining if you need to be on search engines
- Getting found on search engines
- Getting phone calls and email leads from your web site
- Where to start with you web site