Building Relationships on LinkedIn

LinkedIn can be very effective for your business when used properly and it all begins with your LinkedIn profile. Are you showing up in the search results? If not, you are missing out on new opportunities with potential clients. In order to generate more sales through LinkedIn, you need to optimize your profile so people… Continue reading Building Relationships on LinkedIn

LinkedIn Updates and Changes

LinkedIn members are now able to upload images, documents, presentations and other kinds of files to their status updates. This new feature will allow users to visually showcase their professional stories on their profile and homepage to be shared with their connections. Uploading content is simple for users. The process is quite similar to uploading… Continue reading LinkedIn Updates and Changes

Quick Updates For Your Facebook Page

Cover Image Are you maximizing your page’s cover image? On the cover photo, you can display your web address, a call to action and details about the business. Keep in mind, however, the text cannot be more than 20% of the cover image area. When designed properly, cover photos create a new opportunity to communicate… Continue reading Quick Updates For Your Facebook Page

Why Facebook EdgeRank is Important for Business

EdgeRank is an algorithm used by Facebook to determine where and what kind of posts appear on each user’s news feed.  Most Facebook users constantly scroll through the news feed on their home page. This is the page people see as soon as they log in. When a business creates a company page on Facebook,… Continue reading Why Facebook EdgeRank is Important for Business