Building Relationships on LinkedIn

LinkedIn can be very effective for your business when used properly and it all begins with your LinkedIn profile. Are you showing up in the search results? If not, you are missing out on new opportunities with potential clients. In order to generate more sales through LinkedIn, you need to optimize your profile so people… Continue reading Building Relationships on LinkedIn

Using Instagram for Business

Using this network for business is also easy although when marketing your brand, posting may require more thought. You need to define your products and services and share content and images with your following. It’s extremely important to be engaging and interact with your community. Before advertising your brand, know exactly what you do. Choose… Continue reading Using Instagram for Business

Why online reviews matter

You know generally that online reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really, for you? Answer: A lot. A great info-graphic just came out on this topic with some great statistics to… Continue reading Why online reviews matter

Facebook Fans Rate Posts

Facebook is now asking people to rate posts using a five-star scale. People will be rating the post on how interesting it was for them to read. Once Facebook collects feedback, they will use ratings to grow and improve content displayed in the News Feed section. Asking fans directly what they would like to see… Continue reading Facebook Fans Rate Posts

Optimizing Twitter Content for Mobile

Mobile Twitter users want quality tweets such as company promotions, product reviews and directions. Those who use mobile Twitter don’t have much time to waste on poor tweets with no links, photos or valuable content. The better the content, the more users will be engaged.  Author: A. Sarna Source: Innovation Insights

LinkedIn Updates and Changes

LinkedIn members are now able to upload images, documents, presentations and other kinds of files to their status updates. This new feature will allow users to visually showcase their professional stories on their profile and homepage to be shared with their connections. Uploading content is simple for users. The process is quite similar to uploading… Continue reading LinkedIn Updates and Changes

Quick Tips for Increasing Engagement on Social Media

Using calls to action in your posts is an essential part of your social media marketing. Social media gets people talking and you and your business. It is a tool that allows businesses to engage with their audience in a cost-effective way. A call to action can be something like asking a question or encouraging… Continue reading Quick Tips for Increasing Engagement on Social Media

Quick Updates For Your Facebook Page

Cover Image Are you maximizing your page’s cover image? On the cover photo, you can display your web address, a call to action and details about the business. Keep in mind, however, the text cannot be more than 20% of the cover image area. When designed properly, cover photos create a new opportunity to communicate… Continue reading Quick Updates For Your Facebook Page

Three Social Media Mistakes to Avoid

One common mistake is focusing on how many fans you have on your Facebook business pages rather than the quality of your community. If you have a large number of followers on your social media, you need to make sure they are constantly talking about and sharing your content with their connections, otherwise it won’t… Continue reading Three Social Media Mistakes to Avoid

Finding Quality LinkedIn Groups

Are you on LinkedIn? By having a profile and joining groups, you build credibility and make new connections which can help take your business to the next level. There are many groups to choose from, but some are just overloaded and not well-managed. It’s important to look for the quality groups. There should only be… Continue reading Finding Quality LinkedIn Groups