EdgeRank is an algorithm used by Facebook to determine where and what kind of posts appear on each user’s news feed. Most Facebook users constantly scroll through the news feed on their home page. This is the page people see as soon as they log in. When a business creates a company page on Facebook,… Continue reading Why Facebook EdgeRank is Important for Business
Businesses of any size will require a promotional video at some point for their social media and internet marketing projects. Some business professionals hire videographers to shoot their promo videos. If your business is smaller scale, and you don’t have a large budget for a production company, creating your own video is an affordable option.… Continue reading Creating YouTube Videos for Your Small Business
Twitter Tip: Don’t Auto-Connect Your Facebook And Twitter Accounts Twitter has made it deceptively easy to connect your Twitter account to your Facebook account, but don’t be fooled. It’s usually not a good idea. Twitter and Facebook are two distinct networks with two distinct sets of etiquette and norms. Posting all of your tweets to… Continue reading Social Media #FAIL
There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars… Continue reading Five Steps to Effective Keyword Research
Why Should Local Businesses Use Google Places? What is Google Places? Should a business pay attention? How does it work? Google Places and Google+ Local: What Local Businesses Need to Know Google recently announced that Google Places for Business was being replaced by Google+ Local. While things have changed for Google Places users and reviewers, not… Continue reading Why Should Local Businesses Use Google Places?
Boxed SEO Packages Don’t Work – Your Business Needs a Customized SEO Plan Some companies offer a gold, sliver, and bronze boxed offering of SEO Packages. While this approach might seem like a simple and cheap SEO method to improve the traffic levels of your website, here’s why they typically don’t provide very much value: Lack… Continue reading Boxed SEO Packages Don’t Work – Your Business Needs a Customised SEO Plan
Salient Marketing, Inc. was founded in 2006 to provide internet marketing services to businesses in the Ottawa region and to clients across Canada.
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