LinkedIn can be very effective for your business when used properly and it all begins with your LinkedIn profile. Are you showing up in the search results? If not, you are missing out on new opportunities with potential clients. In order to generate more sales through LinkedIn, you need to optimize your profile so people… Continue reading Building Relationships on LinkedIn
You know generally that online reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really, for you? Answer: A lot. A great info-graphic just came out on this topic with some great statistics to… Continue reading Why online reviews matter
LinkedIn members are now able to upload images, documents, presentations and other kinds of files to their status updates. This new feature will allow users to visually showcase their professional stories on their profile and homepage to be shared with their connections. Uploading content is simple for users. The process is quite similar to uploading… Continue reading LinkedIn Updates and Changes
One common mistake is focusing on how many fans you have on your Facebook business pages rather than the quality of your community. If you have a large number of followers on your social media, you need to make sure they are constantly talking about and sharing your content with their connections, otherwise it won’t… Continue reading Three Social Media Mistakes to Avoid
Are you on LinkedIn? By having a profile and joining groups, you build credibility and make new connections which can help take your business to the next level. There are many groups to choose from, but some are just overloaded and not well-managed. It’s important to look for the quality groups. There should only be… Continue reading Finding Quality LinkedIn Groups
Twitter Tip: Don’t Auto-Connect Your Facebook And Twitter Accounts Twitter has made it deceptively easy to connect your Twitter account to your Facebook account, but don’t be fooled. It’s usually not a good idea. Twitter and Facebook are two distinct networks with two distinct sets of etiquette and norms. Posting all of your tweets to… Continue reading Social Media #FAIL
Salient Marketing, Inc. was founded in 2006 to provide internet marketing services to businesses in the Ottawa region and to clients across Canada.
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