You know generally that online reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really, for you? Answer: A lot. A great info-graphic just came out on this topic with some great statistics to… Continue reading Why online reviews matter
Facebook is now asking people to rate posts using a five-star scale. People will be rating the post on how interesting it was for them to read. Once Facebook collects feedback, they will use ratings to grow and improve content displayed in the News Feed section. Asking fans directly what they would like to see… Continue reading Facebook Fans Rate Posts
Cover Image Are you maximizing your page’s cover image? On the cover photo, you can display your web address, a call to action and details about the business. Keep in mind, however, the text cannot be more than 20% of the cover image area. When designed properly, cover photos create a new opportunity to communicate… Continue reading Quick Updates For Your Facebook Page
One common mistake is focusing on how many fans you have on your Facebook business pages rather than the quality of your community. If you have a large number of followers on your social media, you need to make sure they are constantly talking about and sharing your content with their connections, otherwise it won’t… Continue reading Three Social Media Mistakes to Avoid
EdgeRank is an algorithm used by Facebook to determine where and what kind of posts appear on each user’s news feed. Most Facebook users constantly scroll through the news feed on their home page. This is the page people see as soon as they log in. When a business creates a company page on Facebook,… Continue reading Why Facebook EdgeRank is Important for Business
Twitter Tip: Don’t Auto-Connect Your Facebook And Twitter Accounts Twitter has made it deceptively easy to connect your Twitter account to your Facebook account, but don’t be fooled. It’s usually not a good idea. Twitter and Facebook are two distinct networks with two distinct sets of etiquette and norms. Posting all of your tweets to… Continue reading Social Media #FAIL
Salient Marketing, Inc. was founded in 2006 to provide internet marketing services to businesses in the Ottawa region and to clients across Canada.
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