LinkedIn members are now able to upload images, documents, presentations and other kinds of files to their status updates. This new feature will allow users to visually showcase their professional stories on their profile and homepage to be shared with their connections. Uploading content is simple for users. The process is quite similar to uploading… Continue reading LinkedIn Updates and Changes
Using calls to action in your posts is an essential part of your social media marketing. Social media gets people talking and you and your business. It is a tool that allows businesses to engage with their audience in a cost-effective way. A call to action can be something like asking a question or encouraging… Continue reading Quick Tips for Increasing Engagement on Social Media
Are you a blogger? Do you have unique, fresh content to share with your readers? There are different areas on your blog that you can introduce readers to calls to action such as free trials in the footer section. If you publish a newsletter, you can also interest people in signing up for it on… Continue reading Generate Leads Through Blogging
Cover Image Are you maximizing your page’s cover image? On the cover photo, you can display your web address, a call to action and details about the business. Keep in mind, however, the text cannot be more than 20% of the cover image area. When designed properly, cover photos create a new opportunity to communicate… Continue reading Quick Updates For Your Facebook Page
One common mistake is focusing on how many fans you have on your Facebook business pages rather than the quality of your community. If you have a large number of followers on your social media, you need to make sure they are constantly talking about and sharing your content with their connections, otherwise it won’t… Continue reading Three Social Media Mistakes to Avoid
Are you on LinkedIn? By having a profile and joining groups, you build credibility and make new connections which can help take your business to the next level. There are many groups to choose from, but some are just overloaded and not well-managed. It’s important to look for the quality groups. There should only be… Continue reading Finding Quality LinkedIn Groups
EdgeRank is an algorithm used by Facebook to determine where and what kind of posts appear on each user’s news feed. Most Facebook users constantly scroll through the news feed on their home page. This is the page people see as soon as they log in. When a business creates a company page on Facebook,… Continue reading Why Facebook EdgeRank is Important for Business
Businesses of any size will require a promotional video at some point for their social media and internet marketing projects. Some business professionals hire videographers to shoot their promo videos. If your business is smaller scale, and you don’t have a large budget for a production company, creating your own video is an affordable option.… Continue reading Creating YouTube Videos for Your Small Business
Twitter Tip: Don’t Auto-Connect Your Facebook And Twitter Accounts Twitter has made it deceptively easy to connect your Twitter account to your Facebook account, but don’t be fooled. It’s usually not a good idea. Twitter and Facebook are two distinct networks with two distinct sets of etiquette and norms. Posting all of your tweets to… Continue reading Social Media #FAIL
There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars… Continue reading Five Steps to Effective Keyword Research
Salient Marketing, Inc. was founded in 2006 to provide internet marketing services to businesses in the Ottawa region and to clients across Canada.
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