Video marketing is essential in today’s digital age.
As more consumers pass over basic text marketing for video, businesses intent on taking advantage of the switch need to switch gears to include quality video content as part of an overall marketing strategy.
YouTube acts as a combination search engine and social network. With over 4 billion videos being viewed daily, and a vast majority being viewed on YouTube, it makes sense for businesses to familiarize themselves with this medium and begin utilizing it for advertising purposes.
Consumers in Ottawa are savvy, educated, and willing to do their homework when it comes to new services and products. Salient Marketing knows what it takes to craft a customized video campaign on YouTube and ensure it reaches your target audience. By appealing to potential clients using a method they enjoy, you can provide engaging content and get immediate feedback about your videos. You can also easily interact with consumers about your business and adjust your strategies accordingly.