WORDPRESS – THE WORLD’S BEST CMS

There are many choices available for content management systems (CMS) today. In order to make an informed decision, website owners should take a detailed look at what type of website they need, what budget they need to maintain, and what type of customization plan they are hoping to achieve. At Salient Marketing in Ottawa, we recommend WordPress to our clients as an excellent blend of user-friendliness and customizable features all designed to build a successful website for your business.

Here’s why we recommend WordPress for our clients:

WordPress is Open Source

WordPress is open source, which means it contains a software source code that can be modified by any user without penalty. A source code is mostly visible to programmers who determine how a website should function. Source code allows programmers to change certain features, repair parts of the code, and make sure your website is working properly.

Open source software allows changes by individual developers, and those changes have created a comprehensive and exciting product that can be used to great effect by countless businesses and individuals. This ensures that the product continues to improve, and those improvements are passed on to users.

WordPress is simple to install and can be used without assistance from a professional website developer. Many basic WordPress users have learned to navigate the website successfully, although more complex actions may require a more experienced user.

The biggest selling point for WordPress is that it is free. You don’t have to pay anything to get started and you can begin using it right away.

WordPress allows users to benefit from:

  • Regular security updates
  • Flexible and customizable software
  • Low to no-cost updates and usage fees

The WordPress CMS can give you an up-to-date, secure platform for your website. If you’re looking for a quick and easy way to get started, WordPress is the answer.

WordPress is Extremely Flexible

WordPress got its start in 2003 and was originally intended as simple answer to free blogging. Users required almost no technical knowledge to get started, and it quickly grew in popularity. As a user-friendly, open source solution to blogging software, WordPress is frequently evolving. Developers from around the world have left their mark on WordPress and the general blogging public has seen the benefit. Because of this open source technology, Salient Marketing is able to use WordPress to customize a website based on your needs. No matter what your industry or business goals, the experts at Salient Marketing can help you implement a successful WordPress strategy.

WordPress is Fast and User Friendly

One of the most popular reasons new bloggers and website builders flock to WordPress is because it offers a simple and straightforward design. It only takes a short time to sign up, install, and start using WordPress. Walking our clients through the administrative tools and features of the website allows us to put the power of website management into their hands, and it’s a strategy our clients enjoy.

We take personal pride in showing our clients exactly what they are capable of achieving with a WordPress website on their computer and a Salient Marketing expert guiding them through the set-up process.

WordPress Security

While WordPress sites are a frequent target for hackers, it is the volume of websites that contributes to this problem, as well as website owners who fail to implement correct security measures. To make sure your site isn’t accessible to a hacker:

Use a Reputable Hosting Company

Hosting companies come in a variety of shapes and sizes, and the better your hosting company, the less likely you are to experience an unfortunate hacking occurrence. WP Engine is the only company in the world that currently specializes in WordPress hosting, and they offer a security guarantee when you choose to host through them. They are experts on WordPress websites, and in the off-chance that a hacker does manage to access your site and cause problems, WP Engine will fix your site for free.

Security Plugins

Security plugins are essential if you want to secure your website. Wordfence Security provides comprehensive malicious URL and live traffic scanning along with detailed authentication procedures and a strong firewall for added protection. The tools accompanying Wordfence can provide additional benefits when repairs and verifications are in order.

Sucuri’s paid WordPress plug in works by scanning your website continuously to detect threats and notify you immediately so you can take action to protect your site from malicious attacks.

WordPress Hosting

While WP Engine is our recommended host of choice for any WordPress site, we understand there may be times when you want to choose another. Whichever host you choose, make sure it is Linux-based, which will ensure smoother performance overall. Look for a host that does daily backups and has a good support system in place when you have questions. If you run into a security problem, you don’t want to waste time trying to figure out how to contact your host when you should be protecting your site.

If you would like to discover more about why the experts at Salient Marketing recommend WordPress to our Ottawa clients, contact us today for more information!

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