Mobile Responsive Web Design Services

More than half of internet traffic comes from mobile devices these days, so it’s important to make sure your site has mobile compatibility.

Why Mobile Responsive is Important?

Not only will mobile compatibility ensure that visitors to your website can view everything they want on a device of their choosing, mobile compatibility also boosts your rank in Google’s search engine results. Search engines prize sites that are relevant and engaging for users. If your site can’t be seen by every device, it is less likely to be seen as beneficial to internet searchers. Recent studies show that mobile traffic will continue to account for greater numbers of internet traffic, and you don’t want your site to be left behind.

What is Responsive Web Design?

Mobile responsive website design simply means that your user interface is viewable on multiple screen sizes and devices. It shouldn’t matter if your website visitor is accessing your site from a desktop, laptop, tablet, or mobile phone. If your website is properly optimized, it can adapt to the device and adjust the web page accordingly. Responsive web design also takes into account unpredictable access methods and can adapt in real time, making sure website visitors can transition seamlessly between desktop and mobile versions as needed without losing content or responsiveness. Responsive web design also eliminates the need for separate websites to account for each potential access device.

Flexible Everything

Flexible web layouts used to be something only large-budget businesses could afford. In today’s digital world, this flexibility can be achieved by almost everyone. Programming languages such as HTML5 and CSS3 have made it easier for graphics to be scaled properly and for websites to adapt to various access devices. Multiple screen sizes can pose a problem for websites that haven’t been properly optimized. New technology allows websites to appear correctly to users no matter what device is being used.

User Experience for a Content-first Approach

At Salient Marketing in Ottawa, we know how to use mobile responsive web design to make your website compatible with any device. Your customers and potential customers want to access your website from anywhere. It shouldn’t matter if they are using a desktop or a mobile phone. When they need to find you, they should be able to find you and should have access to the same seamless website performance that they come to expect on desktop computers.

We understand that mobile users may be looking for a different experience when browsing the mobile site. This knowledge allows us to optimize your website’s mobile performance with the typical user in mind.

Touch Screens vs. Cursors

Touch screens are a common function on today’s mobile and handheld devices. As touch screens become even more popular and expand onto new devices, it is important that your website design strategy evolves. At Salient Marketing, our programming experts know how to evolve with technology. As more devices utilize the touch screen function, we will change our designs with it, ensuring that every user gets the experience they expect.

 

The Pros and Cons of Responsive Web Design

There are a variety of benefits to responsive web design beyond user experience and boosted page rankings. Responsive web design can also:

  • Minimize management of content. With a responsive design there is no need to manage different versions across several platforms.
  • Save you money and time by reducing your design and development needs.
  • Improve your user-friendliness by offering a seamless experience across many devices.
  • Improve your search engine rankings in Google by having mobile compatibility.

Unfortunately, there are some challenges to responsive web design. These can include:

  • Initial design and development costs are higher when you are producing a website that is compatible across all devices.
  • Not all devices are reliant on the newer CSS3 code, meaning that some older devices wouldn’t be compatible with your mobile version.
  • Internet Explorer’s popularity can cause frustration for many website designers, as it is slow to implement new technology and programming updates, meaning many of your features may not be viewable when someone is using IE to access your website.

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