The launch of website does not mean that the process of developing and designing website is finished. To bring repeat visitors to your website you must ensure that you regularly offer new products and/or content. Our web designers and marketers will be happy to continue working on your website so it is regular updated. Salient Marketing offers website maintenance services at affordable rates, depending on the frequency and kinds of services required to keep your website up to date.

If you want to update content on your own you should ensure that the designers implement CMS (Content Management System) on your website. This should be considered at the planning stage. With the CMS, our website designer will make use of online software for developing database driven website according to your needs. We typically use WordPress as our main content management system.

A CMS driven website will give you the ability of personally editing your website’s content areas. You will be granted access to administrative area in the back-end in which you can use an online text editor which is similar to Microsoft Word. You will be able to edit the existing website content. If you more adventurous you can add new website pages to the existing content. In other words, with CMS, the possibilities are simply endless. Many people like CMS because it allows them to make amendments and adjustments to the website.

Other types of website maintenance services include Search Engine Optimization (SEO)social media services and Search Engine Marketing (SEM). There are various other details which are optimized in the optimization and submission of website to the internet search engines. SEO is very important because it makes it easy for people to find it online.

Generally, you should work very closely with your Ottawa web designer if you want to maintain the good look and feel of your website. The line of communication between you and your website designer must be open all the time. If you require assistance in re-designing your website or designing your website from scratch, make sure to call the Ottawa web design team at Salient Marketing at (613) 627-3926 or email us at

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