Welcome to your ultimate SEO guide. We will discuss what search engine optimization is and how the right titles can make all the difference on the pages within your website.

Each title tag is meant to tell users and search engines exactly what to expect when they visit your page. Each page should have a distinctive title and the <title> tag should be placed in the HTML document within the <head> tag.

computer-1209641_1920

Page title contents are displayed in search results

The title tag is one of the first things a user sees when your page appears in search engine results. It will most likely be in the first line of the results and will be bolded if the user typed those specific words in the query. This helps a user determine your site’s relevancy.

Depending on the search engine, your homepage title may include identifying information about your business, such as a physical address or your main services.

Summary

Page titles are an important aspect of search engine optimization.

Accurately describe the page’s content

Use a title that describes the content of the page clearly.

Avoid:

– A title that does not accurately reflect the page content.
– Vague or default titles like “Page 1” or “Untitled”

Create unique title tags for each page

Improve your page distinctiveness by assigning a unique title tag for each page of your website.

Avoid:

– Duplicating a single title tag on multiple pages of your website

Accurately describe the page’s content

Use a title that describes the content of the page clearly.

Avoid:

– A title that does not accurately reflect the page content.
– Vague or default titles like “Page 1” or “Untitled”

Use brief, but descriptive titles

Ideally, the entire title will be displayed in Google’s search engine result. Make sure your title is informative, but short enough to show completely in the result.

Avoid:

– Long titles that don’t inform the user
– Overwhelming use of irrelevant keywords in title tags

If you are struggling with your SEO

      • Determining if you need to be on search engines
      • Getting found on search engines
      • Getting phone calls and emails leads from your web site
      • Where to start with your web site

Stay in touch with us

If you have questions or want to know more about the services we offer, please call us at (613)627-3926. Salient Marketing is located in Ottawa, Ontario and has a 12-year reputation for helping local businesses improve their websites with SEO-based marketing solutions. Let the experts at Salient Marketing put their experience to work for you and your company.