While not the most popular of social media tools, FourSquare can offer a powerful benefit to your marketing strategy overall.
As a location-aware tool, FourSquare lets you ‘check in’ at specific locations using your mobile device. You can set up the service so it reports your location on Twitter and Facebook feeds as well.
The more often you check in at places such as restaurants, recreational areas, clubs, and retail outlets, the more recognition you will get for your activity. If your customers have the ability to officially ‘check in’ at your location, they are more likely to do so, and more likely to return in order to get benefits from frequent check ins.