DRIP MARKETING CAMPAIGNS FOCUSED ON THE AUTOMATED FEATURES AVAILABLE FOR EMAIL MARKETING.
Drip campaigns are automated processes that send a set of messages or content to sales leads at the right moment to move them through the sales cycle. Drip campaigns allow you to consistently “touch” leads with relevant information based on time intervals, actions taken by prospects on your website, or other parameters, freeing up valuable marketing and sales resources without neglecting your prospects.
Why Do We Think That Drip Campaign is Important?
The more familiar subscribers are with your brand, the more likely they are to continue engaging with you and turning your way when it’s time to purchase a product or service. Keeping your business in the forefront of potential customer’s minds makes it easier for you to expand your consumer reach and turn those contacts into sales.