Why blog for business?

Statistics show that business blogs pay off. Small businesses who reach out to consumers by blogging regularly see a 55% bump in website visitation than those who don’t. Hubspot Internet Marketing reports that blogs on business websites have 97% more inbound links and 434% more indexed pages than sites without blogs. Not only does this have a significant impact on your SEO, it translates to better business overall.

Your company website may provide the information consumers need when they are looking for basic facts. If you want to stand out above your competitors, you need more than basic accuracy. You need creative and engaging content that consumers find relevant. Blogging is the easiest way to reach out and give consumers a reason to visit your site regularly.

Putting the ‘social’ in social media

Blogging enhances your business reputation online by giving consumers context to your services. It makes you more than just a business, it makes you someone potential customers look to for insight into the industry. This inspires a sense of loyalty with your customer base and adds authority to your place in the business world. If you want to reach out to your consumers in a beneficial and relationship-building way, you need to start a blog.

The challenge

One of the biggest issues businesses have when starting a blog is that they don’t know how to manage it correctly and they don’t think they have the time to do it right. There are a couple specific details you need to work out when thinking about a business blog:

  • Content: Knowing what to write can be a challenge. You want to add something original and authoritative to your industry, so it’s important to find content that appeals to consumers.
  • Consistency: Posting regularly is essential. If consumers know to expect regular updates, they are more likely to visit your website to check. If you go weeks or months in between posts, your visitors may get tired of checking for something new and move on to a different website. Posting at least once a week should be the goal for any blog.

Once you’ve decided what topics you’ll cover on your blog and how frequently you should post, how do you make the time to implement your plan?

The Answer: rent a business blogger

Outsourcing your blog writing and management to a professional blogger can make a big impact on the success of your blog. If you don’t have the time to publish original content each week and follow up on comments or other blog management tasks, hiring someone to do it for you may be the best decision.

Professional business bloggers know what it takes to research trends and publish timely and relevant content. They know how to design a user-friendly blog that appeals to the audience and increases website traffic. They also know how to promote your blog across various social media platforms in order to expand your website’s reach.

If you’re convinced you need to start a blog on your website but you’re not sure what to do next, contact the experts at Salient Marketing today and let us guide you through the process.