YouTube can be a valuable tool in your social marketing campaign

As a networking tool, it allows you to reach out to a broad audience of viewers and receive instant feedback about a new video, product, or service. Among other benefits, YouTube allows you to:

Used correctly, YouTube can greatly enhance your marketing campaign by providing you a platform to display:

Rich snippets:

While video thumbnails are less prevalent in search engines than the used to be, YouTube videos tend to pop up in most searches. Taking advantage of the click-through bonus can make a big difference in your conversions.

SEO boosts:

The more relevant and engaging the content, the more boost you will receive in rankings. As consumers spend more time searching video results and watching how-to guides, it is important to provide them something they will want to see.