The First Step
It’s enjoyable to think about what social media can do for your business. You may have signed up for every social media account you could find, or you might be hesitating to take that first step into the online world. No matter where you’re at in your social media journey, Salient Marketing can help you figure out how best to navigate the many platforms available to you.
What Sites Are Best For You
The first step in exposing your business on social media is determining what sites will be best for you. Do you need to be on every social media site in order to reach the right kind of customers? Not necessarily. In this case, it’s more about the quality of your reach, not the quantity. You need to examine your business goals and the needs of your target audience, then optimize your presence on sites that they value.
Don’t let the promise of ‘one-size-fits-all’ marketing fool you into wasting time on a site that will never pay off for you. To determine what site is best for your needs and those of your
potential customers, you need to ask yourself a few questions:
- What social media platform attracts my target audience?
- Where is my target audience spending the most time?
- What searches are being performed by my target audience?
- What social media sites will meet my needs?