What is SEO?

Many people are confused about what good SEO entails.

Search engine optimization, or SEO, is the process that maximizes the probability of increasing traffic from free, organic, editorial, or natural search results on search engines like Google, Bing, or Yahoo. All major search engines have paid and unpaid search results, and SEO capitalizes on the unpaid primary search results by raising a website’s ranking in the search engine. When something is considered more relevant to the user, it is ranked higher, and therefore appears higher in the search results.

Many people are confused about what good SEO entails. Some companies believe littering your site with keywords is all it takes to rank higher in a search engine. At Salient Marketing, our SEO experts know that good SEO is all about finding the relevant words and phrases and using them in a way that attracts consumers to your site.

Let us show you exactly how we utilize SEO and how we can make those skills work for you. Your Ottawa business needs the right SEO strategies, used in the right way, to appeal to potential consumers. Our experienced SEO professionals delight in explaining the success behind good SEO management, and we can’t wait to show you how that success will make your business stand out above the crowd.