SEO, or search engine optimization, is not a static concept.
Effective marketing takes into account the frequently changing nature of SEO and stays on top of new algorithms, trends, and strategies to ensure proper optimization.
At Salient Marketing in Ottawa, our clients understand that SEO is our specialty. We study the changing landscape of online marketing and SEO techniques to make sure our clients are receiving the most recent, and relevant data geared towards their target market. We are constantly analyzing our current strategy and researching developing trends to ensure that your website at the forefront of what consumers want to see.
Search engines beat social media by over 300% and continually rank as the #1 method for driving traffic to websites. – Outbrain
Outbound leads like print advertising and direct mail campaigns have a close rate of only 1.7%, while leads generated by SEO boast a close rate of 14.6%. – Search Engine Journal
Users in the United states conduct an average of 12 billion searches each month. – Comscore
The more content your web page displays, the more likely it is to rank higher in search engines. Most web pages that appear in the top 10 of search engine results have at least 2,000 words. – QuickSprout
The top 3 results in a search engine receive 60% of all organic clicks. – Business2Community
Over half of all mobile searches are done with a local business in mind. 61% of these mobile searches lead to a purchase. – Search Engine Watch
Most users, approximately 70-80%, ignore paid ads that appear after a search. Organic results receive more traffic. – Search Engine Land
A search engine is the first thing 93% of users see when getting online.
65-70% of the search engine market share is owned by Google.