Web Visitor Tracking

Turn your website into a lead generation machine

Many potential consumers do little more than lurk on websites and gather information about your services and products without ever following through. Act-On’s Website Prospector can provide valuable information about the anonymous visitors to your site so you can turn anonymous visitors into real clients.

Prospect activity history

Act-On’s Website Prospector can gather information about visitor interests, behavior, downloaded content, keyword searches, and other information that will prove valuable when you’re attempting to reach out and make a sale.

Real-time alerts

Real-time website visitor alerts can tell you who is visiting your site and what they’re looking at. This can help you determine whether or not a potential client is seeking more information about you, wants details about a specific product or pricing plan, or is simply browsing to get a sense of who you are. This can provide valuable information that can be helpful when you follow up on a meeting or sales contact.

Anonymous visitor tracking

Anonymous website visitors may someday turn into active buyers. Act-On can track anonymous visitor habits and convert that into real-time information if and when the visitor converts at a future date. Having this information available can give you significant insight into a first-time buyer.

Contact lookup tools

Act-On tracks IP addresses and the companies they are associated with. Pairing this tool with integrated information sources such as LinkedIn or Zoominfo, you can gather relevant information about your visitors and engage with them directly in a variety of ways.

Traffic analytics

Act-On’s Website Prospector works in conjunction with other analytic tools, combining overall website trends with information on each individual visitor to your website. The more information you have, the easier it is for you to engage with potential customers and turn visitors into real clients.