Strategies for Local SEO Success

Small, local entrepreneurs need to be diligent in their efforts to code Search Engine Optimization (SEO) techniques to be sure their Ottawa business information will be among the search engine results pages (SERPs) and prominently displayed.  SEOs can be confusing, and even more so for the small business owners.  The best plans include: Local Places… Continue reading Strategies for Local SEO Success

Local SEO and Ranking Factors

Search Engine Optimization (SEO) in local markets is becoming more difficult.  Google now only lists three choices in local packs, as opposed to the seven previously.  If you want your local Ottawa SEO to be effective, you will need to be sure you are in that top three. Local companies rely on SEOs to have… Continue reading Local SEO and Ranking Factors

Why Should Local Businesses Use Google Places?

Why Should Local Businesses Use Google Places? What is Google Places? Should a business pay attention? How does it work? Google Places and Google+ Local: What Local Businesses Need to Know Google recently announced that Google Places for Business was being replaced by Google+ Local. While things have changed for Google Places users and reviewers, not… Continue reading Why Should Local Businesses Use Google Places?

Boxed SEO Packages Don’t Work – Your Business Needs a Customised SEO Plan

Boxed SEO Packages Don’t Work – Your Business Needs a Customized SEO Plan Some companies offer a gold, sliver, and bronze boxed offering of SEO Packages. While this approach might seem like a simple and cheap SEO method to improve the traffic levels of your website, here’s why they typically don’t provide very much value: Lack… Continue reading Boxed SEO Packages Don’t Work – Your Business Needs a Customised SEO Plan

Frequency of Keywords – Use the 7% Rule

In the world of search engines, the frequency of keywords will play a very important role. As we previously discussed in the last section, each segment of your site should focus on a different keyword so that a variety of people who are looking for different things will be able directed to your site. Let’s… Continue reading Frequency of Keywords – Use the 7% Rule