Google My Business is the perfect tool to help your business get noticed by your audience in the immensity of Google search results. Launched in 2014, GMB makes it easier to bring your clients to your doorstep. It unifies the information available about a specific enterprise in all Google platforms, including search and maps. In… Continue reading The Importance of a Verified Google My Business Profile
More and more businesses are now moving online to reach wider audiences both locally and internationally. This is because going online has opened up massive opportunities for many businesses and helped them to grow exponentially. However, simply starting a website for your business is no longer enough for success in the online world. You need… Continue reading Make Your Business Visible Online with Strong Digital Marketing Skills
Marketing companies are finding internet advertising as an advantageous opportunity. Beyond the ability to take advantage of emerging technology, there are a number of reasons this prospect is valuable and profitable. Target Audience – The internet provides new and specific methods to reach a target audience. It includes the traditional elements of demographics, geography, and… Continue reading The Advantages of Online Advertising
Businesses can no longer solely rely on outbound marketing strategies such as radio, television and newspaper ads. Businesses are now utilizing inbound internet marketing strategies to get new customers and to maintain the existing customer base. Telemarketing and direct mail may prove to be expensive and less effective. What are the steps that small businesses… Continue reading How a Small Business Can Be Converted Into an Internet Marketing Machine
Business owners running a store-front service or offer a service for a specific geographic area will want to focus their marketing efforts in staying on top of local web traffic. Majority of marketing efforts are designed to be more global in nature and may not help your local business at all. There are a few… Continue reading Techniques to Optimize Your Website for Local Search
Business websites will find it difficult to maintain their search engine rankings since search engines keep changing their algorithms. To maintain their strategic ranking positions, businesses need to work with the SEO Agency to develop an effective SEO strategy to ensure that the website appears on search results and gets increased traffic. The websites have… Continue reading Work With The Best SEO Agency Improve Website Ranking
There are two things that have improved with the evolution of the internet, better website protection and the creativity of cybercriminals. Some organizations such as Google have taken the lead in trying to make the internet a safer place. Google has been urging website owners to make use of the HTTPS protocol to protect data… Continue reading Importance of Getting an SSL Certificate for Your Company Website
Even with near dramatic changes to the digital landscape, search engine optimization (SEO) still remains an important and effective online marketing strategy. The following are the five most important benefits of SEO in online marketing. Increased Traffic: SEO helps your web pages to achieve top positions in search engine results. These top positions help your… Continue reading Top 5 Advantages of SEO
Millions of people search the internet every hour using specific words called keywords. Search engine optimization is, therefore, the process of helping business owners get higher ranking on search engine results through the use of relevant keywords and in effect attract more traffic to their websites. Salient Marketing will help improve the ranking of your… Continue reading Rank Your Websites Higher Through Search Engine Optimization
Fake News Algorithm Updates In 2010, Google was being bullied by the media due to the increasing amount of “content farm” clutter in the results of searches. The negative press was so bad that Google had no choice but to respond that they heard the feedback loud and clear. Soon after that in February 2011,… Continue reading Changes To Google and SEO Trends For 2018
Salient Marketing, Inc. was founded in 2006 to provide internet marketing services to businesses in the Ottawa region and to clients across Canada.
