How a Small Business Can Be Converted Into an Internet Marketing Machine

Techniques to Optimize Your Website for Local Search
May 13, 2019
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How a Small Business Can Be Converted Into an Internet Marketing Machine

Internet Marketing Ottawa

Businesses can no longer solely rely on outbound marketing strategies such as radio, television and newspaper ads. Businesses are now utilizing inbound internet marketing strategies to get new customers and to maintain the existing customer base.

Telemarketing and direct mail may prove to be expensive and less effective. What are the steps that small businesses can take to win new customers without spending beyond their budgets? Inbound internet marketing that includes search engine optimization, forum posting, article submission and the use of keyword optimized press release will help to grow your business at a reasonable cost. Salient Marketing will utilize these three inbound internet marketing strategies to grow your business.

Well Written SEO Article

The use of keyword-rich and well-written articles will be a useful internet marketing tool. The articles should not be keyword stuffed and must retain a natural flow and readability. Provide useful information that will be of benefit to your readers and that will attract new customers. Ensure that the SEO articles are regularly updated on the business website so that customers and readers have new content every other time. Well researched and written SEO articles throughout your website increase search engine ranking for the chosen keywords, keyword phrases, and location tags.

Preparing Effective Press Releases

Businesses make use of press releases to announce their new offerings, products, and services to the public through different media. Press releases act as a form of advertisement which instructs the media to bring to the attention of the public of a new product or service. Major news media and large search engines such as Google and Yahoo will include a newsworthy press release in their news feeds. Well-prepared press releases are an effective way of increasing traffic to your website and gaining new clients for your Ottawa business.

Forum Posting

The submission of SEO articles and press releases to free article sites helps to increase the number of an online location where they can be found and increases prospective customer base. There is the likelihood of the article being picked up by other blogs and websites effectively increasing traffic to your website.

Forums are essentially communication between people who have common goals or are in the same area of expertise. Forums provide answers to questions in specific niches and topics and about new products and services. They are a good avenue for search engine marketing if you find those that best fit your business and personality. A relevant forum will have members interested in your product or service making it a good way to market your website and business.