EdgeRank is an algorithm used by Facebook to determine where and what kind of posts appear on each user’s news feed. Most Facebook users constantly scroll through the news feed on their home page. This is the page people see as soon as they log in.
When a business creates a company page on Facebook, the admin will invite friends and clients to ‘like’ it. Most people will not revisit the page after ‘liking’ it once. So, how can companies reach their target audience? The Home page everyone sees and scrolls through for the latest updates is the best opportunity for businesses of all sizes.
Knowledge of Facebook EdgeRank will help companies to use social media marketing more effectively. Some ways to improve your page’s EdgeRank include: create shorter posts, be visual, use calls-to-action, post frequently, use relevant content and test the times to see which one works for your audience the best.