Finding Quality LinkedIn Groups

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Finding Quality LinkedIn Groups

Quality LinkedIn Salient Marketing

Are you on LinkedIn? By having a profile and joining groups, you build credibility and make new connections which can help take your business to the next level. There are many groups to choose from, but some are just overloaded and not well-managed. It’s important to look for the quality groups.

There should only be about five to ten groups worth joining within your field. To find relevant groups that may be worth joining, use the LinkedIn search option. The best way to conduct a search is to use keywords related to your industry, education, hobbies, or geographic location.

In some cases, you may need to join a group to see if it is well-maintained and has strong content. You can determine if the group is of high quality by looking to see if the group managers are active, if there are discussions and questions, and the use of quality links. Also, in a well-managed group, the manager is usually involved in the rulemaking process.

It is important for group members to participate in discussions and to not be shy when asking questions; this is the only way for LinkedIn groups to serve as an authentic forum. Everyone needs to do their part to maintain the group as a strong source of information.

 Author: A. Sarna