Some companies offer a gold, sliver, and bronze boxed offering of SEO Packages. While this approach might seem like a simple and cheap SEO method to improve the traffic levels of your website, here’s why they typically don’t provide very much value:
Little research is done with SEO packages that aren’t customised. Your website needs a focused and strategic approach based on your business, your objectives, and the wants and needs of your customers and prospective customers. For many off-the-shelf SEO packages, you’re simply given a questionnaire to fill out so that the SEO company has a few keywords to focus on. This doesn’t work. Sure, you may think that to be successful you need to rank for #1 on Google, Yahoo!, and Bing for specific keyword phrases but it’s not always possible to do that in a short amount of time. A customized SEO package will look at your market, your competition, your existing online traffic levels, and your goals and find a way to help you. Depending on your industry, your initial desired keyword phrase might not be the best strategy for you but research and experience in the search engine optimisation space can result in a workable plan that is suitable for your needs, objectives, and market.
An SEO strategy needs to be ongoing. SEO packages that are ‘off the shelf’ typically involve a single set of activities. When they’re done, the SEO company moves on. A customised strategy results in collaboration. By collaborating with you, your SEO specialist can make an initial plan and then test how it’s working out. Then, tweaks and adjustments can be made based on those results. It will require more than just a few keywords and it’ll require a multi-layered approach to help you maximise the power of the internet and all it can do to help you grow and succeed in business.
Sure, buying some things off the shelf can provide some results but in terms of creating, maintaining, and maximizing your online presence, a customized plan is what will help you most.