The Federal Task Force on Spam’s hard work will begin to pay off with the passing of the strictest anti-spam laws anywhere in the world. The task force has spent nearly a decade on putting together the legislation, which will begin to be enforced in July 2014. Since May 2004, Canada’s government has gotten input from stakeholders who believed in coming up with laws that would allow only appropriate texting and emailing from companies. Finally, on Dec. 4, 2013, Canada’s Anti-Spam Legislation were released. In the CASL, the rules for proper electronic messaging are laid out in detail.
The main component of the new laws is that marketers will not be allowed to email or text anyone in Canada without that person’s permission or legal implied consent. In the past, implied consent was unlimited, but that is no longer the case. There are exceptions to the laws, for organizations such as charities, political parties, third-party referrals and more. However, it is important that all groups and businesses be prepared for the CASL, because those that do not comply may face some costly consequences.
Here, organizations may find out more about the regulations and penalties, and any other information, about the CASL. Most importantly, the details on how to determine if proper consent has been given, or advice on how to get permission before the law takes effect, is available.
The Actual CASL Text
The full law can be read at http://laws-lois.justice.gc.ca/eng/acts/E-1.6/index.html.
Further explanation of the laws, including the Regulatory Impact Analysis Statement from Industry Canada, can be found online at http://fightspam.gc.ca/eic/site/030.nsf/eng/00271.html.
The Government of Canada website involving CASL is available at http://fightspam.gc.ca/.